CWGrizzwold Posted January 27, 2005 Report Share Posted January 27, 2005 As I was flipping through the 2004 Silverado SS ordering guide that I bought of Ebay I came across the following section which made me laugh. 2004 Silverado SS Marketing Overview... Target Market Demographics: Median Age = 50s Household Income = $90,000 Male/Female = 90%/10% Married = 75% Professional/managerial = 30% - 40% Marketing Position "Silverado is the vehicle that fulfills the promise to be the most dependable, longest-lasting truck." Psychographics - Wants to experience the original "muscle car" - Quiet confidence, comfortable with traditional truck values - Hardworking, active, self-reliant - Specific interests in sports, outdoors and do-it-yourself lifestyles - Looking for a trusted, dependable partner Now I don't know about the rest of you but I only meet two of the five demographics with one being that I am a male and the other being that I am a professional. Is it me or are they way off on this one? (By the way, this is by no means to be offensive to those of you that do meet all the demographics) This almost constitutes a poll! Anyway, it made me laugh and I apologize if most of you have already seen it. Link to comment Share on other sites More sharing options...
jboyd2004 Posted January 27, 2005 Report Share Posted January 27, 2005 The demographics do seem a bit off. Link to comment Share on other sites More sharing options...
bigbl62 Posted January 27, 2005 Report Share Posted January 27, 2005 what the hell is that Link to comment Share on other sites More sharing options...
WisconsinSS Posted January 27, 2005 Report Share Posted January 27, 2005 Now that is funny! Link to comment Share on other sites More sharing options...
Big O Posted January 27, 2005 Report Share Posted January 27, 2005 I bet the Corvettes demo's are too much different Link to comment Share on other sites More sharing options...
SSilverad03 Posted January 27, 2005 Report Share Posted January 27, 2005 Yeah I seen that before. When I bought my 96 Impy the demographics were way off also. Link to comment Share on other sites More sharing options...
Dylan06SS Posted January 27, 2005 Report Share Posted January 27, 2005 well... I'm sad to say that I fit into alot of those categories... but I am definitely not 50 years old... actually less than half that at 24 years old Link to comment Share on other sites More sharing options...
misterp Posted January 27, 2005 Report Share Posted January 27, 2005 ...- Looking for a trusted, dependable partner preferably wearing hot red leather skin-tight pants! And must enjoy oriental cuisine (very important)! Actually, except for the fact that I am mid-30's and single, the demographics have me pegged to a T. Maybe you really *are* what you drive?! Mr. P. Link to comment Share on other sites More sharing options...
LSR Mike Posted January 27, 2005 Report Share Posted January 27, 2005 100% dead on. 48, Male, Married, income is better, professional. Have owned "muscle cars" Still Racing...... Link to comment Share on other sites More sharing options...
6.0ss Posted January 27, 2005 Report Share Posted January 27, 2005 Nope not me, but the whole 50 thing throws me I guess. Now that i look back through it some of it does. what ever right!! I bought the truck because the F150 harley did not have AWD.. LOL Link to comment Share on other sites More sharing options...
CoolBlueSS Posted January 27, 2005 Report Share Posted January 27, 2005 Pretty close for me accept the age. 37, married. 2 kids. owned muscle cars. still own a muscle car. Will own more muscle cars. Link to comment Share on other sites More sharing options...
SuperDave Posted January 27, 2005 Report Share Posted January 27, 2005 Close to 50 (44), I apparently need a huge raise! ( ), like muscle cars, used to own one, have 1 (one) kid, and did I mention I don't make anywhere near that much money? Crap! I guess most of us are going to have to get rid of the SS's because , well, we just don't fit in! NOT! Link to comment Share on other sites More sharing options...
jchitwo Posted January 27, 2005 Report Share Posted January 27, 2005 that's funny..... I wish I made that much.... but so far I'm about half that age, and not married, but I am a professional.... wow they were way off.... kinda like jim carey in dumb and dumber when he was trying to remember that girls last name....i think it was...lol Samsonite Link to comment Share on other sites More sharing options...
geomcrider Posted January 27, 2005 Report Share Posted January 27, 2005 Thats dead on for me also.....Income is a bit higher! Link to comment Share on other sites More sharing options...
56chevywagon Posted January 27, 2005 Report Share Posted January 27, 2005 I guess it fits me except for the age and income...Half the age and income...so I guess it was kinda close Link to comment Share on other sites More sharing options...
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